Jacob Marley

“Steven Heller's "Iron Fists" makes a sophisticated and visually arresting comparison between modern corporate-branding strategies - slogans, mascots, jingles and the rest - and those adopted by "four of the most destructive 20th-century totalitarian regimes": Nazi Germany, Fascist Italy, the Soviet Union under Lenin and Stalin, and Mao's China. As he pursues his four "case studies," Heller, by means of unsettling images and shrewd analysis, amply restores the vileness to branding.”